WhatsApp Business Platform Compliance

1. Commitment

WhatsInfinity, operated by Jaimik.com, is designed to help businesses use the WhatsApp Business Platform responsibly. This page summarises key compliance expectations; it does not replace Meta's official policies.

2. Opt-in & opt-out

• Opt-in: Recipients must expect your messages (form submission, purchase, explicit WhatsApp consent, or other valid basis in your jurisdiction).
• Opt-out: You must stop messaging when a user opts out (e.g. STOP, unsubscribe request, or block).
• Keep records of how and when consent was obtained where practical.
• Username-only contacts: When Meta delivers a Business-scoped User ID without a phone number, we store that contact as opt-in pending until they share a phone (Share Contact Info) or you mark them opted in. Pending contacts are excluded from marketing broadcasts.
• Authentication (OTP) templates require a phone number — Meta does not allow BSUID-only OTP sends.

3. Template categories

• Marketing: promotions, offers, re-engagement — requires user opt-in; subject to regional rules (including US restrictions).
• Utility: transactional updates tied to an existing relationship (orders, appointments) — must not contain promotional content.
• Authentication: OTP and verification only — fixed format; no marketing links.

Mis-categorised templates risk rejection or account quality penalties.

4. Session vs template messages

Within Meta's 24-hour customer service window, session messages may be allowed under specific rules. Outside that window, use approved templates. WhatsInfinity enforces template-based sending for scheduled automation as configured.

5. Prohibited content & conduct

• Spam, bulk unsolicited outreach, or purchased contact lists without consent
• Deceptive claims, impersonation, or phishing
• Prohibited products/services under Meta Commerce Policy
• Harassment, hate, violence, or illegal activity
• Sharing sensitive identifiers (full payment card, government ID) in messages without necessity

6. Quality rating & limits

Meta assigns quality ratings based on blocks, reports, and engagement. Poor quality can reduce throughput or suspend the number. Use relevant content, correct targeting, and respectful frequency.

7. Lead Ads integration

When Lead Ads are enabled, leadgen webhooks may create customers in your workspace. You must:

• Own or administer the Page and forms you connect
• Disclose in the lead form how data will be used (including WhatsApp follow-up)
• Only message leads in line with the consent they gave on the form
• Not transfer leads to unrelated third parties
• Keep Facebook Pages locked to this workspace as configured at connect time

8. Meta Pixel / Conversions API & Marketing Messages

• Use Pixel / CAPI only for measurement events you are authorised to send. Customer identifiers sent to Meta must be hashed per Meta requirements.
• Test Events (test_event_code) are for debugging in Events Manager — do not leave test codes enabled in production traffic longer than needed.
• Marketing Messages / activity sharing must follow Meta product rules and your recipients' consent.
• See our Privacy Policy for how WhatsInfinity processes these integrations as your processor.

9. Data protection

Protect customer phone numbers and message content. Use role-based access in WhatsInfinity. Report security incidents to support@whatsinfinity.com.

10. Enforcement by WhatsInfinity

• We may pause flows, broadcasts, or accounts that pose compliance or deliverability risk
• Repeated violations may result in permanent termination without refund
• We cooperate with lawful requests and Meta integrity investigations where required

11. Official Meta resources

• WhatsApp Business Terms
• WhatsApp Business Platform Policy

11. Contact

Compliance questions: support@whatsinfinity.com