In this guide · 3 sections
Direct answer
Legal bulk WhatsApp in India means messaging people who opted in to hear from your business, using Meta-approved message templates through the WhatsApp Business Platform, and respecting WhatsApp Business Messaging Policy plus applicable Indian laws (including TRAI DND considerations for promotional content).
WhatsInfinity helps you organize opted-in contacts, send template broadcasts, and log delivery outcomes — but compliance remains your responsibility as the business sender.
Checklist before you broadcast
- Collect explicit opt-in (website form, checkout, in-store consent, or lead ad with clear WhatsApp follow-up disclosure)
- Use only approved WhatsApp templates for outbound marketing outside the 24-hour session window
- Include an opt-out path where required and honour unsubscribe requests promptly
- Avoid purchased or scraped contact lists
- Keep records of consent and campaign logs for audits
How WhatsInfinity supports compliant outreach
Templates are synced from Meta — you cannot send arbitrary marketing text outside policy. Broadcasts target your customer list inside WhatsInfinity with per-recipient status (sent, delivered, read, failed). Failed sends often indicate invalid numbers, template issues, or policy blocks — fix the root cause instead of retrying blindly.
Frequently asked questions
Is cold messaging allowed on WhatsApp?
No — unsolicited WhatsApp marketing violates Meta policy and creates TRAI-style complaints in India. Only message people who opted in with clear purpose; see WhatsApp compliance for a practical checklist.
Can WhatsInfinity send messages without templates?
Session messages are allowed inside Meta’s 24-hour customer-care window after the user messages you. Promotional bulk sends outside that window require approved templates through WhatsInfinity™ broadcasts.
What opt-in proof should Indian businesses keep?
Store timestamp, source (checkout, lead ad, QR), and what the user agreed to receive. WhatsInfinity™ customer records and campaign logs support audits; your privacy policy at /privacy should describe WhatsApp use.
Does TRAI DND apply to WhatsApp bulk messages?
DND governs telecom SMS/calls; WhatsApp is separate but the same principle applies — promotional outreach needs consent. Do not treat purchased lists as opted-in.
How do I reduce failed bulk sends?
Fix invalid numbers, map template variables, and renew tokens before large festivals. WhatsInfinity™ per-recipient status shows failed rows so you fix root cause instead of retrying blindly.
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